Politics
India’s Men’s Grooming Market Surges as Investors Eye Rapid Growth
ESST TV | Business Desk India’s men’s grooming industry is undergoing a major transformation as a new wave of young consumers drives unprecedented demand for skincare, beard care, hair styling, and premium grooming essentials. Once considered a small segment, the category has now emerged as a multi-crore opportunity attracting aggressive investor attention.
According to industry analysts, India’s men’s grooming market is projected to cross ₹5,000 crore, fuelled by shifting lifestyles, digital influence, and increased personal-care awareness among urban and semi-urban males.
Changing Consumer Behaviour
Market data shows that Indian men—especially aged 18 to 35—are increasingly prioritizing appearance, hygiene, and professional presentation. Social media trends and influencer-driven content have further accelerated interest in grooming routines.Retailers report significant growth in categories such as:Beard oils and serumsMen’s skincare and face washesPerfumes and deodorantsHair styling gels and waxesPremium grooming kitsThis evolving mindset has reshaped India’s beauty market, traditionally dominated by women-focused brands.